Wednesday 17 December 2008

What if...? SELF EVALUATION

What if…? – SELF EVALUATION


What problem did you identify?

The texture of fresh fruit is preventing people from getting their ‘5-a-day’.

What evidence did you find to support your decisions?

Facts and statistics about many people failing to meet the 5-a-day target.

What methods did you use to gather your evidence and what forms did it take?

Primary/Quantitative/Qualitative – Surveys, Questionnaires.

Secondary/Qualititative – Articles

Secondary/Quantitative – Statistics

What methods did you find useful and why?

The initial survey that we did was very useful as it backed up our problem and allowed us to move forward.

How did these inform the response to your problem?

By knowing that the majority of people we asked said that the texture of fruit affected their five-a-day intake, we decided that the next step would be to inform people of the alternatives to fresh fruit that also count towards their five-a-day.

What methods did you find problematic?

-

How did you overcome this? How will you address these issues in the future?

-

What research didn’t you carry out that would have proved successful?

We could have gotten some qualitative primary research by asking people to elaborate on the particular fruits they had problems with.

What five things would you do differently next time?

-Taken the solution out into the public domain.

-Asked people to elaborate on why texture affected their 5-a-day intake.

-

-

-

List five things you have learned about the design process over the past 2 weeks.

-The difference between Qualitative and Quantitative research.

-Thorough research is very important.

-Working blind is scary but worthwhile.

-Without research I will do a resolution in a style that I am comfortable with.

-Doing a resolution and then going back to do the research is not a good process.

-HJ x

No comments: